Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top0 tips to get you started.
1. Page Title
Forget using 'Welcome to my website' as your page title, in case you require to attract target media specify your keywords & list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your selected keywords, in this case Digital & Video Cameras.
2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your web-site & help the SE distinguish from the multitude of pages with generic names & again utilise your keywords in to your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.
3. ALT Tags
Again keywords play a immense part in the design of your site & another area to include these words is in your picture 'ALT" tags.
4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" in the event you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.
5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and ought to be taken notice of.
6. Keywords
Some say they are not that important anymore to getting leads to the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on three - four keyword phrases (eg: "custom website design" or "web site design" for website designers) and make definite they are used in the first and last paragraphs of your home page content.
7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity & web presence.
8. Alexa Toolbar
Download the Alexa Toolbar from Amazon & sign up to their associates program, the toolbar is an essential tool in gauging the popularity & hit results of how your web-site ranks in the www..
10. News story Writing
News story writing is another way to cross promote your site with helpful information for others & with links back to your site.
9. RSS Feeds
Require to increase traffic? well think about beginning a RSS Feed on your web-site with important news items relating to your business & your selected profession then link these to your articles.
In conclusion
There's lots of facets to Search Engine Optimisation of web-sites & these ten tips are merely a few & a nice beginning point to get your web-site promoted in the www.
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